4 articles
Audience
Who Aureum serves — ICP, buyer journey, language.
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Audience Segments
mediumThree tiers — bespoke clients, corporate/enterprise, and plug-and-play.
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Buyer Journey
highFrom silent lurker to bespoke client — discovery through referral, evaluation through specificity, conversion through constraint pain.
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Ideal Client Profile
highEstablished founders at 6-7 figures with deep IP and a delivery constraint — demand exceeds availability.
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Language Bank
highThe exact words prospects use — their pain phrases, desire phrases, and comparison language.