Co-Founders
Two strategists with complementary lenses — creative systems architecture meets psychology-based scale — working together on every client engagement.
Maria-Ines Fuenmayor — Creative Systems Strategist
Master's (Hons) International Development & International Law. Humanitarian infrastructure across four continents. 30 years visual strategy. Early AI integration.
Where others see complexity, she sees architecture. Extracts operational intelligence from founders and builds it into agentic systems that carry brilliance independently.
Gemma Went — Psychology-Based Strategist
BA (Hons) Psychology. Works at the intersection of leadership identity, trust, and sustainable scale.
Specialises in training AI on proprietary IP — frameworks, methodologies, accumulated expertise. Ensures every solution is fiscally aligned as well as values-aligned.
How They Work
Every client gets both founders on every project. That's by design — the strongest work happens at the intersection of strategic intelligence and creative systems thinking. There is no "Maria-Ines handles this, Gemma handles that." The overlap is where the quality lives.
How They Met
At a retreat in Tuscany. Immediate connection — one of those moments where you recognise someone who thinks about the world the way you do but brings a completely different lens to it.
Related
Sources
- CLAUDE.md — co-founder credentials, working model, studio philosophy
- aureum-gemma-went.md — Gemma's background, partnership dynamic