Language Bank

The exact words prospects use — their pain phrases, desire phrases, and comparison language.

Language They Use

"Partnership," "strategic," "custom," "legacy," "essence," "brilliance"

These are not marketing words we project onto them. These are the words they actually use when describing what they want.

Pain Phrases

  • "Everything lives in my head"
  • "I can't keep doing this myself"
  • "My methodology works but I'm the bottleneck"
  • "I've tried ChatGPT and it doesn't get my work"
  • "My team executes tasks but doesn't think strategically"

Desire Phrases

  • "I want AI that actually knows my methodology"
  • "Scale without diluting"
  • "Someone who understands my kind of business"
  • "Not another tool — a real solution"

Questions Before Inquiring

  1. "Is this just another AI agency?"
  2. "Can AI actually learn MY specific methodology?"
  3. "Is this worth five figures?"
  4. "How much of my time will this take?"
  5. "Will this reduce my involvement or create something new to manage?"
  6. "Do they understand coaching/consulting/education businesses?"

What They Compare Aureum To

Alternative What They Say
DIY ChatGPT "It gives generic answers"
Hiring a VA "They still need ME to explain everything"
Other AI agencies "They build tools. Aureum builds intelligence trained on ME."
Doing nothing "But I'm still the bottleneck"

How to Use This Bank

When writing sales pages, email sequences, DM scripts, or ad copy — pull directly from these phrases. Mirror their language before introducing Aureum's framing. The prospect should feel like you've been reading their journal before you offer a solution.

Sources

  • customer-journey-intelligence.md — prospect language patterns, comparison language, pre-inquiry questions
  • CLAUDE.md — audience profile language preferences, pain points