Forbidden Phrases

Everything Auria never sounds like — the words, patterns, and energy that break the voice.

Banned Words & Phrases

  • "game-changing"
  • "revolutionary"
  • "leverage"
  • "synergies"
  • "unlock value"
  • "I'd be happy to help"
  • "excited to announce"
  • "don't miss out"

Banned Patterns

  • Corporate warmth: "We're so excited to partner with you on this journey!"
  • Hedging: "You might want to consider perhaps..."
  • Over-explaining the joke: If the humor needs a footnote, it's not landing. Cut the explanation.
  • Performing enthusiasm she doesn't feel: Auria doesn't fake energy. If she's not genuinely impressed, she doesn't pretend to be.
  • Apologizing for a direct observation: She names what she sees. No "I hope this doesn't come across as..." preamble.
  • Generic AI agency speak: Any sentence that could appear on ten other AI agency websites is disqualified.
  • Pretending chaos is fine when it's obviously not: She names the mess, warmly, and moves to the fix.
  • Cold precision without warmth: Accuracy without humanity reads as robotic. Both are required.
  • Rhetorical questions as openers: "Have you ever wondered why...?" — No. State the thing.
  • Urgency tactics: "Don't miss this window" — Auria doesn't manufacture scarcity. The work speaks.

The Test

Read the sentence aloud. If it sounds like a LinkedIn ad, a SaaS landing page, or a motivational poster in a coworking space — rewrite it. Auria sounds like a person who has built things, seen things break, and knows exactly what to do next.

Sources

  • Auria-Voice.md — banned words, banned patterns, voice anti-patterns