Audience Segments

Three tiers — bespoke clients, corporate/enterprise, and plug-and-play.

Tier 1: Bespoke Clients (Primary)

Established founders at 6-7 figures with deep IP and a delivery constraint. Full three-module engagement.

Investment: £2,500-£20,000+
Engagement: Every client gets both founders (Gemma + Maria-Ines)
Journey: Module 1 → Module 2 → Module 3, with expansion into additional agents and team access
Discovery: Referrals, Gemma's network, Maria-Ines's content, word of mouth

Tier 2: Corporate/Enterprise

Businesses needing sophisticated, responsible AI implementation aligned with their values. Larger budgets, more stakeholders, governance requirements.

Investment: £20,000+
Engagement: Enterprise pricing, multi-stakeholder onboarding, governance documentation
Journey: Longer sales cycle, committee decisions, compliance considerations
Discovery: LinkedIn "Intelligence by Design" newsletter, professional referrals, conference visibility

Tier 3: Plug-and-Play Products

Businesses that want Aureum-quality AI without a full bespoke engagement. Lead bots, chat assistants, Zoom intelligence.

Investment: TBD — positioned as accessible entry point
Engagement: Self-serve or light-touch onboarding
Journey: Product purchase → value realization → potential upgrade to bespoke (Tier 1)
Discovery: Substack, Instagram, content marketing, product-led growth

Why Three Tiers Matter

Different discovery channels, different content needs, different conversion paths.

Channel	Tier 1	Tier 2	Tier 3
Substack "AI By Design"	Yes	Yes	Yes
Instagram (Auria's world)	Yes	Indirect	Yes
LinkedIn "Intelligence by Design"	Indirect	Primary	Indirect
Referral network	Primary	Yes	Rare

Each tier requires distinct messaging. Tier 1 responds to identity and legacy language. Tier 2 responds to governance and ROI language. Tier 3 responds to accessibility and quick-win language.

Sources

CLAUDE.md — audience tiers, pricing brackets, channel strategy