Genius Extraction (Module 1)

Mine a founder's digital footprint to extract their actual intelligence — voice, methodology, positioning, strategic instincts.

What It Is

Aureum mines the founder's digital footprint to extract their actual intelligence. This is not summarization. This is not "tell us about your business." This is forensic analysis of how a founder thinks, speaks, decides, and delivers — turned into a structured, executable intelligence layer.

What Gets Scraped

  • Social media: Instagram, LinkedIn, YouTube, TikTok, Threads, Substack
  • Call transcripts
  • Voice notes
  • Content archives

Everything the founder has put into the world becomes raw material for extraction.

What Gets Extracted

  • Voice — tone, patterns, vocabulary, rules (what they say, how they say it, what they never say)
  • Content pillars — the themes they return to, the territory they own
  • Positioning — how they differentiate, what they stand against, where they claim authority
  • Audience intelligence — who responds, what resonates, engagement patterns
  • Methodology — frameworks, problem-solving patterns, proprietary processes
  • Strategic instincts — decision patterns, priorities, how they evaluate opportunities

Deliverables

  1. CLAUDE.md brain file — the codified intelligence layer, the foundation for everything that follows. This is the founder's thinking, structured for AI consumption.
  2. Complete Genius Report — cross-platform analysis of voice, patterns, gaps, and opportunities. A mirror showing the founder what their digital footprint actually communicates.
  3. 20 ready-to-post content pieces — immediate proof the extraction worked. Content that sounds like the founder because it was built FROM the founder.

Timeline & Investment

  • Timeline: 1-2 weeks
  • Investment: £2,500-£5,000

Why This Matters

You can't scale what you haven't defined. Most founders try to use AI by typing prompts into ChatGPT and hoping for the best. The output is generic because the input is generic.

Genius Extraction turns implicit genius into explicit, executable intelligence. It is the foundation without which Modules 2 and 3 cannot exist.

Sources

  • AUREUM-PROCESS-MODULES.md — module definition, deliverables, pricing, timeline
  • genius-extraction-sop.md — scraping methodology, extraction categories, SOP details