LinkedIn — Aureum AI Company Page

Brand-channel layer. Builds authority, demonstrates studio thinking, drives followers toward the newsletter and site. Tone is always Auria — editorial, refined, strategic. Never promotional in the traditional sense.

Status: Active Cadence: 8–10 posts per month Voice: Auria — never traditional promotional tone

The three-layer LinkedIn presence

Aureum operates on LinkedIn across three distinct layers simultaneously, each doing different work:

Layer What it does
Company Page (this article) Brand authority, studio thinking, drives newsletter traffic
Founder profiles Personal reach (outperforms brand pages for engagement) — see Founder Posts
Newsletter (Intelligence by Design) Enterprise discovery layer — see LinkedIn Newsletter

Four rotating post types

1. The Strategic Insight Post

Two to three paragraphs. One sharp observation about AI in business, grounded in Aureum's practitioner experience. No listicles. No carousels. Just clear, considered thinking that makes a senior leader stop scrolling.

  • Frequency: 2x/week
  • Length: Short, quotable
  • CTA: Occasional — usually none

2. The Case Result Post

A single client transformation, framed around one of the five core problems Aureum solves: bottlenecks, implementation gaps, trapped expertise, weak systems, overuse of human hours. Numbers where available. Honest about complexity.

  • Frequency: 1x/week
  • CTA: Subtle, tied to that specific problem type

3. The Newsletter Amplifier

A short teaser post that drives subscribers to that week's Intelligence by Design issue. Not a summary — a hook. The one idea from the newsletter that makes a senior leader want to read the full piece.

  • Frequency: 1x/week (Wednesday, alongside newsletter)
  • Length: Short, punchy
  • CTA: Link to the newsletter issue

4. The Studio Signal

Behind-the-scenes content about how Aureum thinks, builds, and makes decisions. What it looks like to design AI ethically. The questions we ask before any project. The things we won't build and why.

  • Frequency: 1x/week
  • Role: Carries the values dimension. Differentiates Aureum from every other AI studio.

Weekly cadence (company page)

Day Post Type
Monday Strategic Insight
Wednesday Newsletter Amplifier
Thursday Strategic Insight or Case Result (alternating)
Friday Studio Signal

Target: 8–10 posts per month from the company page alone.

Archive

No company-page posts archived yet.